Friday, June 20, 2008
Social networking is the future of internet
According to a recent BusinessWeek article, 11.2 percent of online adults in the U.S. publish content on a blog at least once a month, 24.8 percent read blog content and 13.7 percent comment on it. And the younger the demographic, the higher the number. The days of mainstream media monopolizing information is long gone, with certain blogs attracting millions of visitors each month as people seek out a more personal spin on information.
Here are few things that are happening currently that I think will change the internet that we know of.
Monetization of Social Networks
Rather than relying on traditional forms of marketing, Samsung has created brand and product pages on the leading social networking platforms such as MySpace, Facebook and Bebo and has launched a campaign that places the role of marketing the product squarely in the hands of their current (and potential) customers. The company is asking them to record songs and upload them to a community that Samsung has created where others vote for the ones they like best; the four winning songs will be featured in a national radio and online ad campaign.
We are going to see more and more companies advertising in creative ways on these social networking sites.
Social Networking in enterprise is a new fad now
The other day one guy from BEA was in my office to give training on BEA Products. He showed his own Webpgae on BEA internal site. It was really cool the way they have used Social Networking concept for enterprise use. You can update your status on the stuff you are working on and thing that you have worked on in past and provides tags and links to that. If someone is searching on information on some Topic on intranet and you have worked on that that topic then your Web page will come as a search result and that person can contact you. Just one of the way enterprises are going to use social networking
Google’s Open Social and Friend Connect Frameworks
The other day I was listening to this podcast about google’s Open Social and Friend Connect initiatives. As per Google, Social networking is the future of internet. They have created these Open Social and Friend Connect framework to integrate different Social networking sites. So that Instead of going to these social networking sites you can bring these Social networks with you wherever you go on internet. You can display all your myspace, facebook or Orkut buddies on your webpage or blog site. You go to ebay and see which of the Sellers is reviewed by and which product is bought by any of your Friends from any Social networking site. Same thing when you are watching a Video or reading a news google will bring all your friends from social networks there to share it with them.